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Privacy Policy
Last updated: April 7, 2025
This Privacy Policy sets out how Henriquez E-Commerce & Leadership Training ("we", "us", "our"), operating under the brand Optimize Your Vibe, uses and protects the personal data of visitors and clients of www.optimizeyourvibe.com (the "Site"). We are registered in Aruba. If you have any questions about this policy, please contact us at connect@optimizeyourvibe.com.
1. Important Information & Who We Are
Henriquez E-Commerce & Leadership Training is the data controller responsible for your personal data. References to "we", "us" or "our" in this policy refer to this company.
If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us:
Nevin Henriquez Henriquez E-Commerce & Leadership Training Savaneta 177 E, Aruba Email: connect@optimizeyourvibe.com International: +31 6 1446 0094 Local: +297 593 7547
This website is not intended for children under 16 years of age and we do not knowingly collect data relating to children.
2. The Types of Personal Data We Collect
Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer the following kinds of personal data:
Identity Data – first name, last name, username or similar identifier, and date of birth.
Contact Data – billing address, email address, and telephone numbers.
Financial Data – payment card details, processed securely via our payment providers.
Transaction Data – details about payments to and from you, and details of services purchased from us.
Technical Data – IP address, browser type and version, time zone, operating system, and other technology on the devices you use to access this Site.
Profile Data – your username and password, purchases made by you, your interests, preferences, feedback, and survey responses.
Usage Data – information about how you use our website and services.
Marketing & Communications Data – your preferences for receiving marketing from us and your communication preferences.
We also collect aggregated data (such as statistical or demographic data) for analytical purposes. Aggregated data does not directly or indirectly reveal your identity.
3. How Is Your Personal Data Collected?
We collect data from and about you through:
Direct interactions – when you fill in forms on our Site, purchase a service, subscribe to our newsletter, request marketing, or contact us by email or phone.
Automated technologies – as you interact with our Site, we may automatically collect Technical Data via cookies, server logs, and similar technologies.
Third parties and public sources – we may receive Technical Data from analytics providers such as Google and Meta, and advertising networks. Contact and Transaction Data may be collected from payment providers.
4. How We Use Your Personal Data
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following:
Performance of a contract – where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests – where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and provide a secure customer experience.
Legal obligation – where we need to comply with a legal obligation.
Consent – where you have given your active agreement to a specific use, for example subscribing to our email newsletter.
We use your personal data for the following purposes:
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To register you as a new client — Identity & Contact data — Performance of a contract
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To process and deliver services, including managing payments — Identity, Contact, Financial & Transaction data — Performance of a contract; Legitimate interests
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To manage our relationship with you, including notifying you of changes and dealing with queries — Identity, Contact & Profile data — Performance of a contract; Legal obligation; Legitimate interests
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To administer and protect our business and this Site — Identity, Contact & Technical data — Legitimate interests; Legal obligation
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To deliver relevant website content and advertisements — Identity, Contact, Profile, Usage, Marketing & Technical data — Legitimate interests
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To use data analytics to improve our website and services — Technical & Usage data — Legitimate interests
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To send you marketing communications — Identity, Contact, Technical, Usage, Profile & Marketing data — Consent
Opting out of marketing: You can ask us to stop sending you marketing communications at any time by following the opt-out links in any marketing email or by contacting us at connect@optimizeyourvibe.com. You will still receive essential service-related communications.
5. Disclosures of Your Personal Data
We may share your personal data with the following categories of third parties where necessary:
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Payment processors (e.g. Stripe) for processing payment details securely
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Email marketing providers for sending marketing and service communications
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Analytics and advertising platforms (e.g. Google, Meta/Facebook) for ad tracking and analytics
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Course and community hosting platforms for delivering our training services
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Automation tools for connecting our business software systems
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Sub-contractors and professional advisors who assist us in providing our services
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Third parties in the event of a business sale, merger, or acquisition
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow third-party providers to use your personal data for their own purposes.
6. International Transfers
We may transfer your personal data to service providers that carry out certain functions on our behalf, which may involve transferring data outside of your home country. Whenever we transfer your personal data internationally, we ensure appropriate safeguards are in place, including only transferring to countries that provide an adequate level of data protection.
7. Data Security
We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. Access to your personal data is limited to those who have a legitimate business need to know. We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulatory authority where legally required to do so.
8. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which it was collected, including to satisfy any legal, regulatory, tax, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use, the purposes for which we process it, and applicable legal requirements.
9. Your Legal Rights
Under applicable data protection laws, you have the following rights in relation to your personal data:
Right of access – to receive a copy of the personal data we hold about you.
Right to correction – to have inaccurate or incomplete data corrected.
Right to erasure – to ask us to delete your personal data in certain circumstances.
Right to object – to object to our processing of your data, including for direct marketing purposes.
Right to restriction – to ask us to suspend processing of your data in certain scenarios.
Right to data portability – to receive your personal data in a structured, machine-readable format.
Right to withdraw consent – at any time where we are relying on consent to process your data.
To exercise any of these rights, please contact us at connect@optimizeyourvibe.com. You will not be required to pay a fee. We will respond to all legitimate requests within one month.
10. Contact Details
For any questions about this Privacy Policy or how we use your personal data:
Nevin Henriquez – Henriquez E-Commerce & Leadership Training Savaneta 177 E, Aruba Email: connect@optimizeyourvibe.com International: +31 6 1446 0094 | Local: +297 593 7547
11. Complaints
You have the right to make a complaint at any time to the relevant data protection authority in your jurisdiction. We would, however, appreciate the opportunity to address your concerns directly before you approach a regulatory authority, please contact us first.
12. Changes to This Privacy Policy
We keep this Privacy Policy under regular review. Any updates will be posted on this page with a revised "Last updated" date. Please keep us informed if your personal details change during your relationship with us.
13. Third-Party Links
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.
14. Cookies
Our Site uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and serve relevant content. For more information about the cookies we use and how to manage your preferences, please contact us at connect@optimizeyourvibe.com.