I help good businesses stop looking smaller than they are.
I am Nevin Henriquez, a business coach and consultant. I work with established owners on the brand, the message, the website and the advertising, with a team behind me who build it. Aruban, working with companies here and across Europe and the US.
Four parts of your business.
Most of the people I work with are excellent at what they do and are being let down by how the business presents itself. We fix that in a fixed order, because each part is built on the one before it.
Brand
We decide what your business stands for and how it says so, then write it into everything people read.
Presentation
I work with you and your team on how you speak, present and appear, on stage and on camera.
Digital
My team builds the website and the systems behind it, and you own them outright. No agency retainer, no lock-in.
Advertising
We run the campaigns on top, once the three above are actually converting.
The long version is on the method page.
Established businesses, not start-ups.
The people I work with are already profitable, already known in their market, and already busy. Many of them are names you will recognise from Aruba. The work is never getting them off the ground. It is making the outside of the business finally match the inside of it.
The business started growing immediately. Once the digital layer was added, Aruba Heat crossed 1 million in annual revenue and continues to climb.
Michel FrankenFounder, Aruba Heat · ArubaToday Artemis Law runs on a lean, intimate team, fully automated, and generates over one hundred thousand per month from residency clients.
Pina EspinosaFounder, Artemis Law · BarcelonaWe went from manual work to a business that brings in qualified buyers consistently. Nevin transformed how we present and how our business operates.
Lionel CroesFounder, Objective Realty · Aruba
Nevin Henriquez
I was born in Aruba and raised between the island and the Netherlands, which is where I learned early that the same thing said two ways lands two different ways.
In my twenties I rebuilt my own life from a bad place, and doing it taught me the thing this whole company is built on: what people meet on the outside is downstream of what is actually going on inside. It is true of a person and it is true of a business, and it is why we never start with a website.
Since then I have run more than five hundred live workshops in five languages, in rooms of up to a hundred business owners across the Caribbean, Europe, Latin America and Asia. That is where this method was worked out, and where most of our client relationships started. Alongside it, ten years of running real advertising budgets, a bachelor's in international business and languages, and certification in NLP and hypnosis.
I work with a small number of companies at a time and I take every call myself.
I am not doing this alone.
I lead the strategy, the coaching and every client conversation. My business partner Sjoerd leads the technical delivery: the websites, the systems and the automation that the strategy runs on.
There is a team behind the two of us, which is why the work can run on four fronts at once instead of waiting on my calendar. You still deal with Sjoerd and me directly.
Three things we do not move on.
You own what we build
Every website, funnel and system is handed over in your accounts, in your name. Stopping work with me does not cost you your infrastructure.
You work with me directly
I take every client call myself and Sjoerd leads the build. There is no account manager between you and the people making the decisions.
We start with what is costing you most
Not with a package. The first job is working out which of the four parts is actually losing you money, which is usually not the one you came in about.
Five hundred rooms.
Years of live workshops across the Caribbean, Europe, Latin America and Asia, in front of real business owners. Everything on this site was tested there first.
Tell us where the business is.
Two minutes, six questions. I read every application myself and reply personally.